Welcome to the world of the pink elephant
The site of the brewery has been in operation since 1654.
In 1906, Leon Huyghe purchased an existing brewery in the town. The brewery acquired the present name in 1938. While the company initially brewed a regular pilsner, it soon began brewing the kinds of beers now typically known as "Belgian", including a series of beers under the "Delirium" tag, with pink elephants on the label.
The best known of these is Delirium Tremens, a blonde, Belgian ale. Other beers brewed include a Christmas beer and a beer called Deliria, a beer selected from 65 entries by women brewers, in addition to a number of fruit beers with low ABV.
Huyghe has acquired several smaller Belgian breweries, including Arteveld Grand Cru in 1987, Brouwerij Biertoren in 1993, Brouwerij Dam in 1994, and Brouwerij Villers in 1999